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MAKING AN IMPACT

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Helping Kids Make Smart Choices

Helping Kids Make Smart Choices

Thousands of Oklahoma children learn about the dangers of tobacco use with Be Smart-Don’t Start.

In May 7, 2019, Blue Cross and Blue Shield of Oklahoma (BCBSOK) presented the Be Smart-Don’t Start Anti-Tobacco Day at Science Museum Oklahoma Learn more about third-party links.

Nearly 2,000 guests received free admission to the museum, courtesy of BCBSOK. More than 1,200 students from 17 schools across the state attended the daylong event.

BCBSOK started Be Smart-Don’t Start in 2004 to help educate children about the dangers of tobacco use with fun hands-on activities.

The program also provides an anti-tobacco curriculum to more than 1,000 teachers in more than 700 schools through the Newspapers in Education Learn more about third-party links program in The Oklahoman.

According to the Campaign for Tobacco-Free Kids, 1,800 Oklahoma children become new smokers each year. That sets them up for serious health risks throughout their lives.

“Tobacco use is a major health issue affecting the quality of life in Oklahoma,” said BCBSOK President Joseph R. Cunningham, M.D. “Educating our children and families can help to improve the health and well-being of Oklahomans today and in the future.”

The program’s partners include: American Cancer Society Learn more about third-party links, American Lung Association Learn more about third-party links, Newspapers in Education Learn more about third-party links, Oklahoma City Energy FC Learn more about third-party links, Oklahoma State University Learn more about third-party links, Science Museum Oklahoma Learn more about third-party links and the University of Oklahoma Learn more about third-party links. BCBSOK's Mobile Assistance Center was also on hand for the event.